The Moderns
The Moderns
At The Moderns we ve changed our approach to branding
Other | United States of America | Capacity Building |
Overview
At The Moderns we ve changed our approach to branding to emphasize the pull over the push. The old school way of branding pushes itself on customers forcing traditional brands to compete with all other brands for attention and market share. These brands give very little back to the customer beyond simple entertainment. Culture building brands strike an effective balance between push and pull. They rely on magnetism a pulling force to welcome customers into their space. They carve out a quiet presence allowing customers to connect with them on a personal level. In essence culture building brands promote discovery provide an experience and create a destination. These elements inspire active participation from the customer allowing a memory to be forged.
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Other | Out of Business |
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Offices
Headquarters
544 W 27th Street Floor 6
New York, New York 10001
United States of America