Ayyappa Masagi

Artha Venture Challenge

• 
• 
• 
• 
• 
• http://www.rainwaterconcepts.co.in/

Overview

Mr. Ayyappa M. Masagi holds a degree in Mechanical Engineering. He worked for 23 years at Bangalore firm Larsen & Tubro-Komatsu Ltd. (L&T), occupying increasingly important positions, until he abandoned this work and returned to Gadag in northern Karnataka. In 1994, a year of drought prompted him to begin experimenting with water conservation techniques on his own fields in his native village Veerapura, Gadag District, Karnataka.Motivated by the success of his experiments, Masagi began to further develop his ideas and share them with neighboring farmers. Increased success prompted him to expand those technologies beyond only farmers and embrace other sectors that could benefit greatly from improved water conservation technologies, such as industries and private homes.