Natalia Muina

Overview

No Sweat was launched in October of 2002 by CEO Adam Neiman, his wife and V.P. Natalia Muina, and COO Anne O'Loughlin with an eye toward the fair marketing of solely union-made wear. Formed as an alternative to all the Nikes and Gaps out there, which are often criticized for labor practices, the company, which today employs four full-time workers, has attracted customers in all 50 US states, 36 countries and six continents solely by word of mouth, with no advertising or publicity.

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