Damsels in Design

Connecting Educating and Promoting Women.

Other | United States of America | Capacity Building |

 

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• http://www.damselsindesign.com/

Overview

The Damsels of Design were originally a group of nine female designers from Pratt Institute who were plucked by General Motors' Head of Styling Harley Earl to design cars. Earl knew the way to sell more cars would be to appeal to more women who were making the buying decisions in 1950s suburban households. His industry foresight worked and GM hosted a Spring Fashion Festival of Women Designed Cars in 1958 to showcase the work of the talented Damsels.

Industry	Legal Structure	Operating Status	Employees
Other	Other Legal Structure	Operating	2 - 10 employees

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