Fans Without Footprints

Loyalty program rewarding fans for their green actions.

Overview

The first loyalty program rewarding fans for their green actions get rewarded by recycling at home and at the game purchasing tickets supporting local green projects carpooling/public transportation to the games contributing $$ or time to an environmental project playing games and interacting with sponsors. Fans Without Footprints has developed a mobile app that allows fans from different clubs to compete over their recycling carpooling and other environmentally friendly actions. Prizes range from discounts on team merchandise to VIP access on match days. Groome is still waiting for a club or sponsor to back the idea.