Investor

Marketing Management Analytics

United States of America

MMA enables their clients to achieve measurable incremental value and marketplace advantage by consistently delivering on their promise and commitment innovative analytics and products flawless delivery and results oriented transformation minded people. They help our clients measure and improve business and marketing performance through integrated analytics actionable insights and expert advice producing billions of dollars in incremental value for them.Executives need to understand the true incremental value of each of their commercial investments and optimize them in order to maximize their ROI. This includes existing as well as new spending in a holistic manner. The focus needs to be on maximizing the effectiveness of current investments while optimizing the impact and return on the next dollar spent across ALL the commercial functions of the organization.Leading companies are leveraging the data they have today to better understand how to achieve the combination of next best actions not exclusively through marketing but via an omni channel approach that creates a better overall experience for the consumer. By combining marketing salesforce distribution operations and products taking into account key economic variables and seasonality they are able to reach and better cater to exactly what the customer is looking for.

Type: Corporate

Geography: Africa

Impact: Access to Financial Services