David Rogier

Overview

David graduated from the Stanford University Graduate School of Business in 2011, where he served as President of the product design club and co-created one of the most popular courses at the GSB: “Designing Happiness,” which teaches students how to quantify consumer happiness. David published an article on Netflix’s online digital media aggregation strategy and 2 business cases that were featured in Fast Company and the book The Dragonfly Effect (Aaker, 2010). He was a Resident at the Center for Entrepreneurial Studies and was voted by his peers as a finalist for the Arbuckle Award, given every year to the student who has contributed most to the class. He also interned at IDEO, helping to create new consumer products and brands. Prior to his MBA, David was part of the initial team that launched a new 160-store grocery chain for the world’s 3rd largest retailer, Tesco. David built and led the team responsible for Tesco’s U.S. supply chain strategy across all 160 stores and 2,500 employees. He developed shelf space algorithms that have now become Tesco’s international best standard. A native of Los Angeles, David holds a B.A. from Washington University in St. Louis and an MBA from Stanford University. He served as president of the student senate and had his own television show focusing on economic issues.