Gavin McCormick
Gavin McCormick
Overview
Academic and social entrepreneur, Gavin McCormick applies behavioral economics to energy markets to develop ultra-low-cost techniques to deliver more renewable power and energy efficiency at scale. While a PhD student at UC Berkeley, Gavin discovered green power can be provided at a much lower cost by simply correcting for the effects of known cognitive biases on electricity market incentive structures. As co-founder and Executive Director of WattTime, Gavin helps connect people and smart devices to this novel technique of drawing cleaner electricity from the regular power grid.