Hedvig Alexander
Hedvig Alexander
Overview
Hedvig Christine Alexander spent seven years in Afghanistan working in international development. She established Building Markets in Afghanistan, an organization stimulating the local economy by encouraging international businesses to support local goods and services. Later, she became the Managing Director of Turquoise Mountain, a charity promoting education of traditional Afghan art and architecture, and oversaw a major heritage and regeneration program in the Old City of Kabul. During her time in Afghanistan and traveling in the region, Hedvig Christine saw how even the most talented craftswomen and men were unable to connect with buyers abroad. Consequently, they could not benefit from the increased demand for beautiful, authentic, and handmade items in recent years. As current online retail business models largely exclude emerging-market craft producers, Hedvig Christine decided to create an online market place that would focus entirely on bringing a new segment of makers to the international market. Far & Wide Collective is a result of this.
