Shane Sparks
Shane Sparks
Overview
Shane specializes in measurable marketing programs leading our fulfillment team to create measurable effective campaigns. He is also co creator of ER s proprietary Enrollment Management Scorecard Process (EMScorecard) a benchmarking business process that helps schools identify money lost or squandered in their marketing and admissions departments (usually hundreds of thousands of dollars) AND provides an actionable realistic plan to recapture the lost revenue. Shane is a former award winning creative director who lost faith in the impractical and widespread waste of the advertising industry.
