Other | United States of America | Agricultural Productivity | Natural Resources Conservation



For us this is a story about finding creative ways to reduce food waste. Imperfect is the latest venture launched by Ben Simon and Ben Chesler. We ve been passionate about food waste for a long time always with the same goal in mind Keep food from being wasted and provide it to people instead.rn rnIt all started when we launched the Food Recovery Network in 2011 to recover leftover food from campus dining halls. After 700000 pounds of food recovered and 150 college campuses we began looking for ways to have an even bigger impact. And we found it on farms where 20% of the produce grown never makes it to a human mouth in large part because it is simply the wrong shape size or color. rn rnWe realized that across the country ugly produce (or as we like to say cosmetically challenged produce ) is being treated like a second class citizen. Every year six billion pounds of fruits and vegetables go to waste on farms across the U.S. just for looking a little different from other produce. Instead of going to feed people all that wasted produce is sitting in landfills where it releases methane gas into the atmosphere.rn rnSo we came up with the idea to reduce this food waste while making produce more affordable for all families. We ve teamed up on this project with Ron Clark who has worked for the California Association of Food Banks for the last 15 years sourcing ugly produce to keep it from going to waste. rn rnImperfect gives consumers the chance to buy delicious wonky looking produce at a discount. So instead of going to waste all those odd looking fruits and vegetables will be helping Americans eat healthier at a price they can afford. rn rnWe re excited to start this journey and we would love for you to join us.


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Other Benefit Corporation Out of Business 2 - 10 employees

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Revision History

Last Update: Nov 28, 2017 7:33 p.m.

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Tweet from Imperfect Foods: @jenryancorkran Save us a bowl! 😍 Posted Thu Dec 5 3:24 pm

Tweet from Imperfect Foods: @Lniebels12 Thanks for cooking ugly with us! We can't wait to see what you whip up first 😋💚 Posted Thu Dec 5 9:12 am

Tweet from Imperfect Foods: @YUnaPizcadeAmor Qué bonita! Es increíble lo que los supermercados no quieren vender. Gracias por luchar con nosotr… Posted Thu Dec 5 9:05 am

Tweet from Imperfect Foods: @Rikkilicious27 That's going to be 🔥 🔥 🔥 Posted Wed Dec 4 3:34 pm

Tweet from Imperfect Foods: @ratchetisgayaf The sweetest and happiest little potato 😍 Posted Wed Dec 4 8:31 am