Kanpur Flowercycling Pvt. Ltd

To preserves the Ganges River by collecting the floral waste.

Overview

Kanpur Flowercycling Pvt. Ltd is a social enterprise that owns the brand Helpusgreen. Helpusgreen preserves the Ganges River by collecting the floral waste from temples and mosques that is dumped in the river and flowercycling (upcycling) it into patented fertilizer and incense sticks. This in turn provides livelihoods to manual scavenger families in Uttar Pradesh India. Since the Ganges is considered sacred in India cleaning the river not only provides employment to manual scavengers but eliminates the entrenched attitudes and discriminatory practices that still bind families to this degrading occupation. The community benefits from a reduction in disease predictable income social acceptance and most importantly dignity. The project is scalable and brings a hope to revive the Ganges.