Myrtille is an internationally recognized expert on the intersection of business strategy and sustainable poverty alleviation. She facilitates the design of enterprise strategies and poverty alleviation approaches for low-income markets, developing capabilities of new market entry, building cross sector collaborations, and evaluating the sustainability impact of business ventures. She has 20 years of experience on value chain development and inclusive business strategies with Multi National Enterprises and local private sector in transition and developing economies. This experience was obtained as a project leader of numerous international business development projects in Europe, Africa, South East-Asia and Latin America. Her experience as a private sector advisor, including more than 8 years in Central America- policy advisor and trade attaché of the Dutch Embassy for Central America, and advisor on local private sector development for an international NGO on development cooperation, enables her to mediate between the private sector and vital societal actors required to develop successful pro-poor market-based innovations.
'Inclusive Business' models allow companies to include low-income communities in developing countries into their value chain, as employees, suppliers, distributors or consumers, generating a win-win situation for both the company and low-income communities.
The BoP Innovation Center is an independent foundation and was founded in 2010 by a consortium of partners, to create a one-stop shop for businesses, investors and advisors with a clear interest in inclusive business.