Persuasive Technology Lab

Persuasive Technology Lab

To create insight into how computing products–...

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Overview

The purpose of the Persuasive Technology Lab is to create insight into how computing products–from websites to mobile phone software–can be designed to change people’s beliefs and behaviors. Our major projects include technology for creating health habits, mobile persuasion, and the psychology of Facebook.

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Tweet from BJ Fogg: @aliciant Both of those terms have many meanings. Use words (or even phrases) that are more precise. Posted Wed Jul 26 8:26 pm

Tweet from Doug Toft: RT @dougtoft: More wisdom from my online mentors—@bjfogg and @fortelabs https://t.co/ZW0aD8VGiM Posted Tue Jul 11 2:21 pm

Tweet from BJ Fogg: @clayhebert @ramit @tferriss Yes, I bought this a couple months ago. Pretty cool. But it's not quite about behavior… https://t.co/baUr6ca9ka Posted Wed Jul 5 6:31 pm

Tweet from BJ Fogg: @createcadence @godd4rd @rosschapman I completely agree with you. design is outdated. But this is no longer an active project. 15 yrs old. Posted Thu Jun 29 6:55 pm

Tweet from BJ Fogg: @CBognet book time with me to discuss. See my website for info how. Posted Thu Jun 29 6:51 pm

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