Inspires change so people and nature thrive.
Rare inspires change so people and nature thrive. Rare believes that conservation is about people. True most environmental problems stem from human activity but people also wield the solutions. Rare concentrates on finding and replicating proven solutions to many of the world s biggest environmental challenges. Rare s mantra is to find what works and then repeat. Core to that approach is Rare s insight that individuals and communities are motivated as much by emotion as by reason. Thus conservationists must become as skilled in social science as biological science. This is the rationale behind Rare s signature Pride campaigns. Rare trains local leaders to run Pride campaigns that employ proven social science methods typically reserved for the marketing and advertising industries to inspire change people to adopt conservation solutions and empower them to make those solutions their own. By appealing to both hearts and minds Rare s prove approach accelerates the adoption and increases the sustainability of the solutions. Rare and its partners have conducted over 250 Pride campaigns in more than 50 countries empowering local communities to become natural asset managers across Latin America Asia and Africa.
|Mentor and Mentor Network||Operating|
1310 North Courthouse Road Suite 110
Arlington, Virginia 22201
United States of America